Label History

Early–Mid 1900s (1900–1950s)

Classic wool felt, sewn or early screen print.

• A.G. Spalding & Bros. – New York, NY
  
  

• Chicago Pennant Co. – Chicago, IL
  
  

• College City Mfg. – College City, PA
  
  

• Collegiate Manufacturing Co. – Ames, IA
  
  

• Defiance Pennant Co. – Defiance, OH
  
  

• Floral Emblem Co. – New York, NY
  
  

• Gem Novelty Co. – New York, NY
  
  

• Irwin Specialties Co. – St. Louis, MO
  
  

• Reliance Mfg. Co. – Chicago, IL
  
  

• Standard Felt Co. – New York, NY
  
  

• Standard Pennant Co. – Big Run, PA
  
  

• St. Louis Button Co. – St. Louis, MO
  
  

• T.C. Sportswear / T.C. Co. – Chicago, IL
  
  

• Trump – USA (early maker, likely 1930s–50s)
  
  

• W.G. Nichols Co. – Lincoln, NE
  
  

Mid-Century Expansion (1950s–1970s)

Wool/poly blends, screen printing, rubberized inks, souvenir expansion.

• Athletic Felt Co. – New York, NY
  
  

• Cavalier Mfg. Co. – Knoxville, TN
  
  

• Collegiate Pacific – Dallas, TX
  
  

• Gemline – Lawrence, MA
  
  

• Hollis Pennant Co. – Hollis, NY
  
  

• ImprintArt Co. – Great Barrington, MA
  
  

• National Emblem Co. – Miami, FL
  
  

• Sports Flags & Pennants (SFP) – Chicago, IL
  
  

• Taylor Specialty Co. – Buffalo, NY
  
  

• Trump – USA (continued production, 1950s–60s)
  
  

• Varsity House / Varsity Mfg. – Chicago, IL
  
  

• Wincraft – Winona, MN
  
  

Late 20th Century (1970s–1990s)

Synthetic felt, polyester, mass licensing, and tourist souvenir dominance.

• Custom Sportswear / SPC – USA
  
  

• Flag Zone / Flag Factory – Pennsylvania
  
  

• Felt Crafters – USA (added; often small-batch collegiate/pro lines)
  
  

• Heritage Flag & Banner – USA
  
  

• Kentucky Woolen Co. – Louisville, KY
  
  

• Pennant Factory – Texas
  
  

• Rico Industries – Niles, IL
  
  

• Sports Specialties Corp. – Irvine, CA
  
  

• Stadium Graphics / T.C. Sportswear – Chicago, IL
  
  

• Team Spirit Inc. – Milwaukee, WI
  
  

• Wincraft, Inc. – Winona, MN
  
  

Modern & Reproduction (2000s–Today)

Retro revivals, small-batch artisans, and current licensed makers.

• American Needle – Buffalo Grove, IL
  
  

• Ebbets Field Flannels – Seattle, WA
  
  

• FOCO – USA
  
  

• Foundry – USA
  
  

• League – USA
  
  

• Maptote – Brooklyn, NY
  
  

• Oxford Pennant – Buffalo, NY
  
  

• Pennant Workshop – USA
  
  

• Rico / Wincraft (merged brands) – USA

Disclaimer

Information on this page is compiled from historical references, collector contributions, and physical examples in the Lucky Finds Nostalgic Outfitters collection.

Manufacturer details such as operating years, locations, and product materials are based on best available evidence but may change as new information surfaces.

I regularly research, verify, and update listings as additional labels, catalogs, and dated examples are discovered.
If you have verified details, corrections, or images of related tags, please reach out through LuckyFindsPennants.com — all contributions help keep this guide accurate and growing.

© Lucky Finds Nostalgic Outfitters — ongoing research project and reference guide.

(Content compiled and verified by Lucky Finds Nostalgic Outfitters using both archival research and AI-assisted organization tools. )